Pro Sports (NASCAR Included) Can't Ignore Female Fans

Any marketing expert worth their salt can tell you that women are a force to be reckoned with. They represent around 40% of NASCAR fans and they spend money. Just like men, women bond with players--and they lust after them (likely different than most men). The aritcle points to NASCAR's partnership with Harlequin for racing-themed romance novels as their effort to reach out to the female demographic. Baby steps for sure, but certainly a step in the right direction...